Conversion Specialist for SaaS & Technology Businesses
Stuck for growth ideas? Let's talk. I've spent the last few years working in Acquisition and CRO as part of growth teams. I'm happy to help you brainstorm and prioritize a list of acquisition marketing ideas that can help you bounce up your conversion rates and new customer acquisition.
If you suspect that you're losing out on sales because some users just aren't seeing the value in your product, chances are I can help. I won't recommend a million strategies that you can 'test out'. Instead, I'll help you hone in on the exact issues causing users to churn, and provide insights, next steps, or recommendations to help you get more users adopting features, sticking around and seeing value in your product.
Since early 2016, I've worked with many SaaS & ecommerce businesses to increase their conversion rates through CRO audits, programs, and copywriting. If you're looking to improve your website, landing page, or signup flow conversion rates, I can help. I take my recommendations past 'best practices' in order to show you how to optimize them using UX strategies, research & CRO frameworks. I don't rely on opinions to guide my recommendations.
Extensive experience in setting up automations in Activecampaign -- Whether it's connecting different systems together, designing complex, end-to-end customer journeys, and ever setting up CRMs.
Extensive experience working in Google Analytics: Setting up goal & event tracking, filters, channels, and analyzing data to find the biggest growth opportunities.
I've worked in one of the Southern Hemispheres top AdWords agencies (as stated by Google) in the PPC/Acquisition Department. I learned ahead-of-the curve PPC strategies, and am one of the few marketers who truly 'get' smart bidding. And I have the results to prove that. I've increased AdWords revenue from 40k/month to over 350k/month revenue while HALVING ad spend. I've doubled Shopping campaign results for ecommerce on new clients coming from other Agencies.
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SwolHQ.com is an online fitness magazine with a focus on educating people about correct supplementation. I monetized the blog through various affiliate marketing networks. This was my break-through into digital marketing, where I rolled up my sleeves and trained myself in Wordpress management, SEO, Email, Content Marketing, and lead generation. Highlights: ✔ Grew the blog to 25,000 page visitors a month by the end of 2015. ✔ Ranked top 3 for a few high volume keywords, and top 10 for a select few other keywords.
As a conversion strategist, SaaS businesses hire me to deliver results at every stage of their customer lifecycle. I automate product-led customer journeys to boost signups, product usage & reduce user churn. I do this by optimizing & automating customer journeys using CRO/UX strategies & Copywriting. A few things I've done: written landing page copy that helped a small FitTech SaaS acquire users at 1/4 of their target CPA. Helped sales-led business adopt free trial models. And built out onboarding strategies for early-stage startups. I've increased website conversion rates by over 524% for an innovative Fintech company, and more.
I ran full-funnel CRO programs for various SaaS, ecommerce, and sales-led businesses to optimize their acquisition and retention. The businesses I worked on ranged from multi-billion-dollar enterprises, household names, all the way down to small startups who were just starting out. Key responsibilities included: Conversion Rate Optimization (CRO) for key website pages, checkout/Signup flows & sales pages. CRO Auditing. Strategizing & executing Email, In-App & Onsite Messaging to drive acquisition, optimize onboarding, boost customer retention & referrals. During my time at Web Profits, I strategized and built end-to-end product-led customer journeys which brought in 100's of trial signups, and thousands of subscribers within 1 month of launch. I helped a company increase their paid traffic revenue from 40k/month to 350k/month, while halving their ad spend. And I helped blockchain companies successfully raise millions of dollars for their ICO's.
I helped plan & execute full-funnel inbound-marketing campaigns with a heavy focus on content & SEO. Many of my clients were leaders in their respective industries, from MedTech, Construction, Executive-level recruitment, all the way to Municipal Cleaning. I focused on generating high-quality leads without paid advertising. During my time at You & Co, across all clients, I consistently grew website traffic anywhere from 5-15% MOM, while generating leads at 3-5% of total website traffic by utilizing personalized call-to-actions and high-converting landing pages.
60+ hours of Conversion Optimization training by the leading authority in CRO.