Full Stack Growth Marketer
Content is one of the strongest tools available to a company of any size to attract and convert users. I have experience building content marketing programs and have helped brands like Time Inc, Conde Nast, and Bloomberg turn their content into revenue streams.
What good are leads if you aren't creating opportunities for them to convert? I've worked directly on conversion rate optimization with brands like Spotify for Brands, Hilton Hotels, Wyndham, Alaska Airline, Christian Science Monitor, JCrew, Madewell, BeautyCounter, etc.
Social media is one of the greatest tools for reaching your target audience. I've been part of alpha and beta tests and pre-GA features for Facebook, Instagram, Twitter, and Pinterest. I've spent over $30M on social media over the past years.
I was a long-time users of ActiveCampaign, having moved from AWeber to AC and then ultimately to Drip. ActiveCampaign is my recommended platform for anyone who needs website activity to be included to trigger marketing funnels or for lead scoring.
I've used Drip for about 2 years for myself and client accounts. I moved to Drip from ActiveCampaign because I saw it raising in popularity and wanted to have proficiency with the platform.
Buffer is my go-to personal platform for social media. I previously worked for an enterprise-level social media publishing tool, SocialFlow, but still used Buffer while there.
I drive brand awareness, pipeline, revenue, and marketing efficiencies by building sustainable marketing practices and hiring the right people to do the right jobs.
B2B SaaS platform used by large media companies and publishers to optimize their content delivery and performance on social. I built the entire paid services department, from just myself and $160K in annual spend to 7 campaign managers, 4 developers, 3 products, and $14M in annual spend. Brands worked with include: BBC, Economist, Conde Nast, Bloomberg, SheFinds, BarkBox, JCrew, Madewell, Beauty Counter, NBC, CBS, Microsoft, Johnson & Johnson, and more.
Worked with clients such as IFC, Spotify for Brands, VH1, etc. to build and execute paid social strategy.
Currently, half-way through completing a MS in Business Analytics. I picked the program and degree because data is a large part of everything I do as a marketer.
Until my senior year of college I was convinced my entire life would be spent building production lines - I liked doing it and I was good at it. After taking multiple years off of college to work and starting a small media company, I ultimately opt'd to leave the engineering track in order to graduate earlier. The engineering coursework I still use to this day when designing processes and team layouts.
Jess is super easygoing and she has actionable insights on how to supercharge your growth strategies in 2019. I am glad we had a chance to chat and I look forward to our conversation. I encourage everyone to setup a chat with her soon❗️ You will not be disappointed ✨