Growth Marketing Dude
Having had a bunch of experience in outbound marketing, I now work with startups to help them to 1. identify their ideal customers (and find ways of iterating on this process) and then 2. find ways to predictably, repeatably and scalably acquire them, generally at scale.
Having worked in a variety of roles both within companies and startups as a junior employee, head of marketing and then as a consultant I have experienced a lot of difficulties and pains. As such I am more than happy to have a discussion about pains experienced in the world of startups. Perhaps together we can resolve your issues. Vent away!
Having a growth mindset is one of the most important aspects of creating a growth culture within a business. It is also one of the most difficult to achieve due to its lack of quantifiable-ness. However, having a growth mindset can help you to maximise the effectiveness of all your growth campaigns.
Ahrefs, my favourite SEO tool is awesome at helping businesses improve their search engine rankings. However, the difficulty is converting the results into actionable insights!
ActiveCampaign is an awesome tool and the step up for businesses who want to accelerate and automate their emails. Although it's incredibly powerful, it can be daunting to use.
Mailchimp is an excellent tool for customer engagement for early stage businesses, having sent over 1 million emails using the platform I would consider myself pretty good with it.
Exaget is a mobile-first company that launched its first service at the end of 2012 in Finland. The company’s mission is to intelligently mobilise the applications and services used by consumers and businesses today and create new mobile services that will be needed in the future. Exaget’s first solution is a technology that delivers customised and targeted audio advertisements and other content to listeners based on their profiles. Reporting directly to the CEO, my responsibilities as a BDE are broad but primarily focus on managing customer relationships, new customer acquisition and marketing.
SWIG is a rapidly growing London based hip flask startup. Having been employed by Dawid and David at SWIG, I work as a generalist with a focus on marketing. I'm really excited about the future of SWIG, it's a fast growing startup with huge potential to become a widget recognised international brand. I know I can add considerable value to SWIG whilst also learning from Dawid and David.
- Founded ecommerce business - supply of low cost oil paintings - Responsible for all areas of marketing & growth - Exit (sold) to US competitor Image to Painting is a service that develops high-quality oil paintings from a photograph. Our skilled painters convert the photographic of your partner, pet or favourite holiday snap to a quality oil on canvas painting quickly and at lower prices than you might expect.
- Increased user base from 400 → 20,000 in 11 months, primarily through digital marketing - Designed and implemented customer acquisition and product Development strategies resulting in 200% company revenue increase - Liaised with VCs and Investors Employed to run marketing within a fast-growing VC and incubator backed SaaS startup. I am responsible for the marketing and customer acquisition to consistently develop strategies to increase sales and raise brand awareness such as implementing PR, SEO and Content Strategies. Using Growth Hacking and Data-Backed marketing methodologies to identify key channels rapidly and efficiently.
- Achieved 0→30,000 downloads in 8 months with avg of 12,000 Monthly Active Users with a retention increase of over 40% - Developed, implemented and managed Branding, Customer Acquisition and Product Development strategies - Implemented data-led growth, marketing and product feedback cycles to maximise efficiency Recruited, managed and trained the growth team As the Head of Growth, I work directly with the CEO to acquire and retain users for our app. Having joined the company at an early stage my responsibilities are wide ranging and include: forming the marketing, creating the customer personas, performing market research and developing the brand. In addition to this, I use a variety of offline and online marketing techniques which are led by data. In only a few short months we have achieved extraordinary growth with over 1k downloads, external investment and building our team.
Kickstart London - Mentored early stage startup Ivy House - A highly selective personal & Professional development organisation focused on young people with high potential. Cambridge University - Visiting Lecturer on Startup Growth to Cambridge’s Judge Business School for post-graduate students Neuchâtel Partners - Formed digital launch strategy for the Bugscore platform Cheeky Gorgonzola - Developed three major relationships with medium-sized telecom accounts Haygarth / Toast - Assisted in marketing execution with L’oreal account on social media Nascence - Founder of innovation agency for corporates and startups focused on helping to embrace innovation Tech London Advocates - Assist with general promotion of London’s tech and startup community
Launchpad Start is a free 5-day hyper-acceleration program for early stage startups, with a focus on product, design, marketing, business & growth - helping startups validate their ideas and mitigate risk to build lasting sustainable businesses. The program provides one-to-one mentoring from fully vetted professionals from a diverse set of backgrounds and companies, who are volunteering their time to take ‘excitable hikers, and turn them into expert mountaineers’. I am the current Lead Growth Mentor for Google Launchpad Ukraine and Launchpad Lagos.
Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.