Growth Marketing Manager
I have a wide experience in planning, executing and optimizing paid traffic campaigns through Facebook ADS, Google Adwords, Twitter ads, Linkedin ads, Reddit where I managed a marketing budget of over $1.5M/year for several companies in EU and US. I have an extensive experience in planning organic outbound marketing campaigns to increase the organic reach with no investment.
I have helped several businesses to improve their UX and UI based on a testing experiment framework with the objective to decrease the friction in their product/market fit and consequently track and improve their main KPI metrics. The high traffic platforms where I worked with in the past had a monthly traffic average up to over 12M users/month (EU/USA/AU based traffic). I helped also to improve the UX and UI of mobile apps on App and Android store to increase their retention metrics.
As an entrepreneur, Product Market Fit is the most important objective to reach when working on a new business. Without this validation there is no point to scale the marketing activities as the best way to work in this case is "Customer Development". I help every month new entrepreneurs to find their way into the market with their products. We work together with a specific framework built to help them to improve the product until it works perfectly for their first user base.
I have used Optimizely in most of the projects I worked on to be able to spot Conversion Rate Optimization improvements up to the +400% range. Optimizely was great to give me the possibility to plan a week-by-week Conversion Rate Optimization Plan increasing the performance of all my Paid Ads channels on a weekly basis with a great testing environment.
Danilo provided some great insight and saved me loads of time! Much easier to just ask a professional instead of sifting through the internet and endless forums.
Excellent conversation. In only 30 minutes Danilo was able to tell me lots of design tips and recommendations about my website. I now have a lot of work to do!
Danilo was quick to understand what I did and brought fresh ideas which I needed. Strategy, SEO and general advice were welcome and I already applied some of these to my career coaching business. Thank you!