Innovation Growth Strategist and Adviser
Achieving product market fit means successful execution of a plan that bridges the gap between what customers need and what you provide. Development and communication of a unique value proposition that will attract engagement is a critical factor, relative to other customer options.
Establishing and communicating traction can be crucial to finding the right source of funding for your business. Making the most of the current situation is an invaluable function of business at any development stage. I specialize in helping organizations forge a path forward by leveraging current resources in the context of the business environment.
Increasing conversion is all about effectively communicating the value of moving forward in a process. There is an endless number of tactics to implement, experiment with, and find what works in the context of your unique situation. More importantly, the fundamental needs and wants of people are universal, and once understood will support a strong core for innovation in any organization.
Proficient in planning and running A/B test campaigns for increased marketing conversion. Creation of a marketing strategy that promotes relationship building and value creation is paramount.
I assisted client needs at multiple stages of the system development process, including testing lead, conceptual design, and detailed design of claims processing and underwriting software for leading insurance companies.
Served as Product Manager in the Government Business Unit for a nationally recognized Insurance company.
I am CEO and Founder of a marketing research and strategic innovation firm. We serve our clients by analyzing business and market dynamics to create innovative strategies to accomplish broad and targeted marketing efforts.
Bachelor of Science in Management Science & Information Systems
Doctorate in Marketing Strategy with a focus on Value Creation in organizations.
Besides being the only OG with a PhD in Marketing I've ever met, Andy is also officially the first growth mentor to get paid up in this joint. Great call, went over the launch strategy for Growthmentor, talked product-market fit, monetization, high-level content marketing strategies. Totally cool guy.