Chief Marketing Officer
Experience building an outbound marketing team – prospecting, copywriting, call/voicemail script development, SDR recruiting/training/management/coaching, direct mail.
Conduct prospect & customer research that identifies the problem/solution/benefit mix of the company's product. Then develop a core identity, message, and personality that communicates that fundamental value according to the needs and preferences of the market.
Develop a content/inbound marketing strategy that profitably drives awareness and leads for your business. Find the small handful of audiences and topics that you can productively contribute to, develop the content plan, define measurement metrics, and learn how to ship content as quickly as possible.
Setup smart lists, landing pages, marketing automation flows, reports and SF<>HubSpot integrations as necessary for our team.
Setup all of the custom fields, custom objects, and process automation to facilitate our marketing and sales flows.
Oversee all lead/opportunity/pipeline generation activities for Feathr – personalized outbound marketing (through direct mail, phone calls, emails, and social interactions), field marketing, and inbound/content marketing, and paid advertising (primarily Facebook & LinkedIn). I also oversee all branding work like maintaining and refining our market positioning, defining key brand concepts & language, design and production of brand assets, and branding-focused content.
LLE is an e-commerce enterprises company. We look for online markets that are underserved in one way or another and create businesses to fill that gap and capture market share. Once we've started an enterprise, I manage the entire customer facing presence for that brand. From the creation of the brand personality, core message, and UVP (unique value proposition), to particulars of the UI/UX, to our search and social presence and guidelines for customer service – I have my (sometimes sweaty) hands in everything that the customer experiences. I also give a lot of attention to analysis. I like to capture as much relevant data as possible and use it to find opportunities to move the needle on KPIs (key performance indicators). As my country boy alter-ego likes to say, "There just ain't no dern reason to be in the dark with so much data 'round." I'm also part of the team that evaluates potential markets.
The last thing I told him after our 1-hour call on Skype is literally this, "Abhay, you are the exact type of growth marketer that this platform needs." Can't recommend him enough.
Abhay is a very knowledgeable CMO who seems to be a natural coach. I greatly enjoyed my talk with him and got a lot of takeways that I'm not incorporating into our sales & marketing strategy. I'll be coming back for his advice. Definitely recommend him!
Abhay and I had a great chat. He has given me insightful advice that I can use to get my startup closer to discovering Product Market Fit. If your discovery and validation process is gummed up, set up a chat with Abhay soon and get help. Corey-DreamHighr